Katie Tellez

Website Redesign & Development

Clearer Customer Journey, Stronger SEO, and Professional Branding

Problem: Katie’s original site lacked SEO optimization, mobile usability, and design polish, which limited her ability to reach new clients.
Solution: Designed and optimized her website for speed, SEO, and user experience, creating a professional, trustworthy online presence that attracts and converts new families.

Sample of Katie Tellez's website on desktop and mobile

Katie Tellez Postpartum Doula & Infant Sleep Training Services

Katie Tellez is a dedicated postpartum doula and infant sleep training specialist serving families throughout the Bay Area. Her mission is to create a nurturing environment where parents feel supported, empowered, and connected. By combining professional expertise with genuine compassion, Katie helps transform the postpartum journey into one of joy, confidence, and community.

The objective was to refresh Katie’s online presence with a website that felt simple, modern, and soothing while reflecting her existing branding and logo. The site needed to clearly describe her offerings, highlight her expertise, and simplify the inquiry process. A key requirement was basic SEO setup and an easy-to-use contact form that routes inquiries directly to her email, ensuring seamless communication with new clients.

Challenges & Solutions

Limited SEO performance and poor usability across devices

The old website scored poorly in search optimization and struggled to appear in relevant searches, limiting visibility for potential clients. In addition, the site was not mobile responsive, which caused content to be cut off or difficult to navigate on smaller screens. This led to frustration, reduced readability, and even prevented some visitors from using the contact form.

Solution

The site underwent a complete technical refresh to address SEO, responsiveness, and accessibility. SEO scores improved dramatically, increasing from 67/100 to 96/100 through optimized meta tags, improved content structure, and cleaner code. The new fully responsive design ensures seamless usability across desktop, tablet, and mobile devices, so families can access information anytime, anywhere. Accessibility enhancements were also implemented to ensure the site is inclusive and user-friendly for all visitors, reinforcing Katie’s commitment to providing support that is available to everyone.

Screenshots of Katie Tellez's website analytic results

Outdated design did not reflect Katie’s warmth or professionalism

Katie’s previous website lacked the visual clarity and emotional resonance needed to represent her nurturing services. Families seeking postpartum and sleep support often look for calm, trustworthy environments, but the outdated design felt generic and disconnected from her brand.

Solution

The website was reimagined with a soothing, modern aesthetic that communicates care and professionalism. Soft colors, clean typography, and thoughtful use of space created a sense of calm and reassurance. Every design element was chosen to reflect Katie’s supportive approach while maintaining simplicity and ease of use.

Screenshots of Katie Tellez's website before and after

Typography

PRIMARY FONT

LORA

Lora was chosen for headings and key messaging because of its timeless serif design that conveys warmth, trust, and refinement. Its gentle curves and balanced letterforms evoke a sense of calm and care, qualities that directly align with the role of a postpartum doula.

For parents navigating a sensitive and transformative stage of life, Lora communicates reassurance and professionalism without feeling overly formal or clinical.

The typeface bridges traditional elegance with approachability, ensuring the brand feels nurturing while still establishing authority and credibility.

SECONDARY FONT

INTER

Inter was selected for body copy and supporting text due to its modern, highly legible sans-serif design. Its clean lines and thoughtful spacing make it easy to read across screens, from mobile devices to larger monitors. This is especially important for busy parents often browsing on the go.

Inter reflects clarity, accessibility, and efficiency, aligning with the website’s goal of simplifying the inquiry process and making information easy to digest.

Where Lora sets the emotional tone, Inter provides the functional backbone, ensuring every detail is presented with precision and ease of use. Together, the two typefaces strike a perfect balance between emotional connection and practical usability.

Color Palette

#C7CED4

#ECE3E0

#AF8889

#99AFB0

#283F5F

#F6F6F6

The color palette was designed to evoke calm, trust, and gentle reassurance, qualities that align with the support and care new families seek. Soft neutrals such as #c7ced4, #ece3e0, and #f6f6f6 provide a soothing and airy foundation that feels welcoming without being intrusive. Muted accent tones like #af8889 and #99afb0 introduce warmth and subtle sophistication, reflecting compassion and emotional connection without overwhelming the viewer.

To complement this softness, the deeper shade #283f5f adds grounding and stability, improving readability and reinforcing a sense of professionalism. Together, these colors create a harmonious visual identity that communicates both nurturing care and dependable expertise, making it ideally suited for families in the postpartum stage.

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